OneDios Tech

Why do brands want customers to buy an extended warranty?

Warranties are the true confidence of a brand in its product. Warranties are a promise they make to maintain and service the product for the period. Extended warranties are worthwhile as no matter how reliable the product is; its components are still expensive to replace. It is common for electrical or mechanical parts to fail unexpectedly and cost you even more in repairs. For only a tiny amount, you can buy the peace of mind associated with an extended warranty that covers your appliance for up to twice the length of the standard warranty. An extended warranty is an insurance policy for your appliance and a safeguard against expensive and unforeseen repairs.

Why do the brands encourage you to buy an extended warranty?

  • Increase customer confidence in the product

An appliance is a significant investment, and customers want to ensure that it lasts up to its lifetime and want the best protection for their investment. A brand confident enough in its products will provide an extended warranty, which makes the customer keep the faith and believe in the products offered. The result is a positive experience for your customers throughout their product lifecycle – from when they purchase to if/when they need to file a claim.  And the best part?  You don’t handle any administration or liability, so you can focus on selling more products! You can buy an extended warranty instantly in a seamless and paperless online transaction before your standard warranty expiration with OneDios.  

  • Warranties help in closing the deal

Before making a purchase, customers usually compare the product from different brands. When brands are comparable in price and benefits, they look for other features to help them make a final decision. In this case, a warranty that includes additional coverage of 2-3 more years than the other brand’s limited warranty might be what closed the deal.

  • It provides peace of mind

Customers buy or renew the warranty primarily because it provides peace of mind.  It gives them confidence that it will be covered should anything happen to the product. Rising costs and fears over inflation make customers more thoughtful about their purchases. And with higher prices comes an added desire to ensure the product’s protection.

  • Warranties help in turning a negative experience into a positive one

One of the most satisfying benefits of offering extended warranties is improving customer satisfaction. An excellent extended warranty helps to protect your customer’s budget from unexpected maintenance and repair costs. Customers who purchase a brand-authorized extended warranty are substantially more satisfied than those who buy coverage from a third party. As a result, the customer is more likely to respond favourably about your brand and product when providing reviews. Customers are more likely to make a repeat purchase or recommend a brand after a positive claims experience. 

  • Increases brand loyalty and customer retention

Customers are more likely to be loyal to a brand that provides excellent customer service and expresses an interest in protecting them. Offering extended warranty products that fit your customer’s lifestyle and needs will allow your customer to find value in a time of need. By investing time in showing your customers that you care, they’re more likely to remain loyal to your brand and return for parts and service– business your customer could take elsewhere.

  • Increase in customer referrals

By providing quality products to your customer, they are more likely to feel confident in their purchase, leading to more customer referrals. Positive emotions and experiences add value to those referred to your brand and make them more open to your brand offers. A loyal customer will always come back to buy more products from the same brand and even bring more customers.

So, extended warranties are the need of the hour and benefit both the brand and the customers. You may be able to purchase an appliance extended warranty from the original appliance manufacturer, the dealer where you bought the appliance or a third-party provider. 

For the first time ever, Voltas has started providing brand-authorized extended warranties in partnership with OneDios. Voltas’ extended warranty plan guarantees authentic Voltas service and spare parts at the lowest prices possible, and customers will get service from the brand itself. You can register any complaint to the Voltas customer care department through the OneDios app, which is available on Android/IOS.

The OneDios app is a one-stop shop for all your service, complaints, repair, and extended warranty requests. You can buy brand-authorized Annual Maintenance Contracts (AMCs), Service plans, and Extended Warranties on OneDios to provide your appliances and products with 360-degree protection. OneDios has multiple options and plans on the platform for OEMs and other service providers for easy comparison. You can buy your next extended warranty on OneDios here.

Download the OneDios app now. Retailers, sellers and customers can be saved from hassles given by third-party warranty providers. You can also download the OneDios app or visit the OneDios website to buy an extended warranty. OneDios provides the app’s solution for uploading invoices, warranty cards, receipts, and appliance documents. OneDios now also covers over 1350 postcodes in India.


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