• Research and write web copy relevant to IT industries - using SEO best practices and optimization techniques.
• Optimize existing web content to drive traffic to the website from search results.
• Ensure content coincides with event calendars where appropriate and all content is up-to-date with industry trends/legislation
• Work closely with various teams to utilize internal expertise and resource wherever possible when curating and creating content
• Support the development of the content strategy - from content ideas, strategy, SEO optimization, and user journeys to drive traffic, engagement, and leads long-term.
• Proven experience in content marketing in B2B products and/or IT industries
• Strong knowledge and experience in copywriting for websites, with an understanding of organic web traffic performance metrics and SEO best practices.
• Strong attention to detail
• Demonstrated self-starter and team player
• A quick learner with the ability to manage multiple projects hit deadlines and offer solutions in a fast-paced environment
• Excellent content author, editor, and writer, with great attention to detail that can inspire others to write their own content pieces.
• Excellent written and verbal communication skills.
Pursing Graduate.
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